Understanding Setjet: The New Age Travel Experience
I first heard the term “setjetting” from a friend who had just returned from New Zealand, giddy after walking through Hobbiton. Combining “set” and “jet,” it describes traveling specifically to visit filming locations from favorite movies and TV shows. What started as niche fan behavior has evolved into a genuine tourism category, and I’ve found myself doing it more than I’d like to admit.
Origins and Evolution of Setjetting
Setjetting isn’t entirely new. Fans have long sought out places featured in beloved films. Probably should have led with this, honestly, but what’s changed is the scale and ease with which this can now be done. In the past, finding such locations required considerable effort and often inside knowledge. With GPS, social media groups, and dedicated websites, finding these spots is now straightforward.
Why Setjetting Attracts Visitors
That’s what makes setjetting endearing to film fans: stepping into a location from a favorite film or show bridges the gap between fiction and reality. It’s similar to visiting historical sites but infused with contemporary cultural significance. Setjetters often gain unique insights into the filmmaking process, appreciating the craftsmanship involved in building these worlds.
Key Locations Around the World
Many places have become iconic setjetting destinations. New Zealand saw a significant tourism boost following the Lord of the Rings series. King’s Cross Station in London draws Harry Potter crowds year-round. Dubrovnik experienced a surge in visitors after its transformation into King’s Landing for Game of Thrones.
New Zealand – Middle Earth
The Lord of the Rings trilogy, followed by The Hobbit films, put New Zealand on the setjetting map permanently. Hobbiton can be visited as a proper tourist attraction now, with tours offering a comprehensive look at sets. You can walk the same paths as Frodo and Bilbo, and the scenic landscapes combined with detailed recreations offer a tangible connection to the films.
United Kingdom – The Wizarding World
Fans of Harry Potter can explore various real-world locations used in the films. King’s Cross Station is home to the iconic Platform 9 3/4. Christ Church College in Oxford served as the Hogwarts Great Hall. London’s Leadenhall Market doubled as Diagon Alley in the first film. Studios and various tours now cater specifically to Potterheads.
Croatia – The Realm of Westeros
Dubrovnik became synonymous with Game of Thrones as it doubled for King’s Landing. Fans flock to locations such as the Pile Gate, Fort Lovrijenac, and the Jesuit Staircase. Local guided tours elaborate on how these sites were transformed for the show, offering a fascinating glimpse into the blend of history and modern storytelling.
Impacts on Local Economies
Setjetting has considerable economic benefits. Locations used in popular media often witness significant tourism increases. This influx boosts local businesses, from restaurants and hotels to souvenir shops. It can lead to sustained tourism, creating jobs and fostering community development. Governments sometimes invest in promoting these sites, recognizing their potential economic value.
Setjetting Resources and Tools
Numerous resources are available for aspiring setjetters. Websites like Atlas of Wonders and Movie-Locations.com offer comprehensive databases. Apps such as ScenePast provide historical perspectives on location transformations. Social media groups and forums are excellent for sharing tips and findings.
- Websites: Atlas of Wonders, Movie-Locations.com, IMDB Filming Locations
- Apps: ScenePast, FilmQuest
- Social Media: Facebook groups, Reddit threads, dedicated Instagram accounts
Many cities also offer organized tours around popular filming spots. These tours are often led by knowledgeable guides who provide context and behind-the-scenes information that you won’t find elsewhere.
Challenges and Considerations
Setjetting isn’t without challenges. Popular sites can suffer from overcrowding, leading to potential damage. Visitors should respect these locations, preserving them for future fans. Some sites, especially those on private property, restrict access, so always check for regulations before planning a visit. Environmental impacts from increased foot traffic also need consideration.
Future of Setjetting
The future of setjetting looks promising. As streaming services and global production studios expand, new locations continue to emerge. Digital and virtual reality experiences may enhance the phenomenon further. Interactive maps, VR tours, and augmented reality can provide access to otherwise inaccessible locations.
Setjetting will likely grow in popularity, becoming an integral part of cultural tourism. Collaboration between film studios, tourism boards, and local communities will play a vital role in sustaining this trend responsibly.
